Anuala de artă urbană
GENIUS LOCI:
Spiritul Locului și Templul Timpului
Artown NOW is an Urban Art Annual event conceived as a public mechanism for civic imagination, transforming spectators into co-authors, turning neutral spaces into places of meaning, and bringing co-presence as a practice of existence into the city, from the self to the collective.
22Murals
24Sculptures
100Interventions
60+Events
3Exhibitions
2Remodeled Spaces
// AeuL // Artez // Arzoiu Beatrice // Beatrice Von Babel // Alex Baciu // Oana Barbonie // Cătălin Bătrânu // Line Bordoiseau // Sînziana Cadar // CHEKOS // Comic Blues // Andrei Costache // Andra Achim // Raluca-Ilaria Demetrescu // Ecaterina Poca // Ana Toma // Maria Staicu // Emily Eldridge // Damian Gerard // Dumitru Gorzo // Loreta Isac // Albert Kaan // Kitra // KSELE // Federico Lamas // Andrei Leontin // Elléna Lourens // Alina Marinescu // Alberto Montes // Razvan Nastase // NeSpoon // NULO // OCU // Adrian Piciorea // Plan B // Dmitri Potapov // Pren // Slava Ptrk // Lea Rasovszky // Soare Valentin // Laura Șoneriu // Aer Wear x Andreea Esca, by Sweet Damage Crew // Ciprian Tauciuc // Ovidiu Toader // Twee Muizen // Alexia Vulpe // Wuper
Meiga
Twee Muizen
Twee Muizen means Cris Barrientos and Denís Galocha, a Galician duo based in Barcelona, working side by side since 2010. The two artists created a textile mural that is, by definition, one of a kind. Static - but not so static that it doesn’t draw you in - like a human-shaped sculptural gateway. It isn’t a scarecrow, but a wise woman. A guardian of the threshold between place and time. Meiga, the title of the mural, means both “witch” and “wisdom” in Galician, and in the space where the piece is installed, her figure becomes an entrance. The curtain acts as a veil between two worlds: between the past and the unknown magic waiting beyond it. As you pass through it, as you lift or brush against the folds of fabric, the old space reshapes itself in light and color. What was familiar stays behind, and curiosity becomes a source of magic for anyone who steps through.
UrbanZone ofUnconventionalCulture
In a city shaped by a strong industrial identity, such as Ploiești, we felt the need to create contexts in which art could be experienced, not merely observed. The UZUC factory became the core of this approach, an industrial space in suspension, where past and present overlapped. Artistic interventions, together with performative and participatory events, generated different ways of reactivating the spirit of the place - Genius loci.
The program, spanning five weekends, was designed as a sequence of contexts in which the audience became both spectator and participant. Curatorial tours provided a framework for navigating and interpreting the space and the works, while film screenings, talks, and concerts introduced diverse modes of interaction and presence. Workshops complemented this journey through direct forms of engagement: from performative poetry, open mic sessions, collage and doodling, to movement workshops, ceramic modeling, and even imaginary rocket-building. Together, these formats created a setting in which culture was not delivered as a finished product, but as an open, accessible, and participatory process — one where creativity becomes a shared practice.
The first edition of Artown NOW functioned as an encounter between the city and its deeper self. A moment in which spaces were reopened, and the relationships between people and the city took on a new form — more direct, more present. Like a voice that had always been there, the city was finally heard.
In the northern part of Ploiești, OZN Park has undergone a quiet metamorphosis during the Urban Art Annual. A change that wasn’t announced with noise, but through meaningful repeated gestures and long days of work. That’s how its new story began: from the desire to return to the community a space that belongs to it. We listened to the place and its people before drawing anything. We asked what they wished for, what rhythm they imagined here, how they wanted the park to welcome them. And their answers became the foundation of this regeneration. Today, OZN is a park reimagined together: a space where movement, encounter, and art blend naturally.
The park has become a collage that captures the city and allows it to unfold, closer, more in harmony with the Spirit of the Place. The reopening of the park was both festive and intimate: a beginning shared with those who, like us, believe in the power of urban regeneration. The transformation was made possible thanks to our partners Actemium România and Heveco România, with the support of Ploiești City Hall and SGU Ploiești.
OZN Park now turns back toward the community with a new energy. An invitation to discovery. To light. To a different way of being together.
